Make sure you plan your internet presence
If you want to have any chance of online success then you need to make sure that you have a well evaluated and planned ecommerce strategy. You would be surprised how many people just jump straight in without having any serious thought about how they are going to go about forging an online presence. This is a fast way to learn but also a fast way to fail. You should take a little extra time before launching your site to plan your approach. Case studies can be a great way to go for ideas.